The Future of Mobile Marketing
About SALESmanago SALESmanago is a cloud based marketing automation platform used by over 3000 companies in 40 countries. According Datanyze, it is one of the world’s top 6 marketing automation...
View ArticleClik here to view.
Boost engagement in your app by 540% with push notifications
85% of smartphone users declare that they would rather gave up drinking water than uninstalled their precious apps. Big news for marketers, provided they realize than not all apps evoke such heroic...
View ArticleClik here to view.
The Apple Watch: 4 Things Marketers Need to Know
It’s been a little more than two months since the launch of the Apple Watch. I’ve had mine more than half that time, and I thought I’d share some observations and related marketing takeaways. But...
View ArticleClik here to view.
Ultimate Mobile Marketing Glossary. 20 terms you must know
With mobile marketing growing in popularity and becoming a part of marketers everyday life (not just a new toy) we find it useful to collect and explain commonly used terms in mobile marketing. We hope...
View ArticleClik here to view.
App + Email = Ecommerce Done Beautifully
It’s been a while since I’ve posted on the blog as I’ve been deep in content creation mode for my upcoming Wiley & Sons book Behavioral Marketing: Delivering Personalized Experiences at Scale. It...
View ArticleClik here to view.
App + Email = Ecommerce Done Beautifully
It’s been a while since I’ve posted on the blog as I’ve been deep in content creation mode for my upcoming Wiley & Sons book Behavioral Marketing: Delivering Personalized Experiences at Scale. It...
View ArticleClik here to view.
Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing
Marketers can no longer afford to ignore the power of mobile marketing. Deloitte’s Media Consumer Survey revealed that in Australia alone, 81% of people have a smartphone, and more than half have the...
View ArticleClik here to view.
There’s an App for That! Does Your Business Need a Mobile App?
According to Statista, there are approximately 1.2 million apps in the Apple App store and 1.3 million apps in the Android App store. So it’s no longer news that there is an app for everything, but it...
View ArticleTo App or Not to App: 3 Tips for Making the Most Out of a Mobile App for...
The term “omni-channel marketing” is trendy right now, but the reality is that consumers don’t think about online or offline — they’re simply shopping. Still, that doesn’t mean that “omni-channel” is...
View ArticleClik here to view.
[Infographic] Snackable Satisfaction: How to Create Bite-Sized Content
See it, scan it, share it. Your audience is hungry for content and consuming it at a faster pace than ever before. In fact, a recent study by the National Center for Biotechnology Information found...
View ArticleClik here to view.
How to Build an All-Star Mobile Force
It should go without saying: whether you run a mom-and-pop business or lead the digital team at a Fortune 500 company, mobile marketing should map to your business goals. Almost everything has changed...
View ArticleFirst Look at Black Friday 2015: Smartphones’ Share of Sales, Mobile Email...
Mobile shopping habits shifted noticeably this Black Friday, marking the first time smartphones generated more sales than tablets, mainly by stealing device share from desktops. According to IBM’s...
View ArticleClik here to view.
5 Days of Deals: Marketing Takeaways from Black Friday and Cyber Monday 2015
Now that Thanksgiving, Black Friday and Cyber Monday are history for 2015, what did we learn from the annual shopping extravaganza? Many industry news reports focused on shoppers’ mobile habits, but...
View Article5 Tips for Mobile Customer Engagement
I don’t know about you, but I have a love/hate relationship with my smartphone. It lets me work from anywhere, video chat with my family when I’m traveling for business, find great restaurants and...
View ArticleClik here to view.
Email Design for the Graphic Design Challenged
I’m a writer. At the end of the day, if I think back to what I did most, it’s writing. I write blog posts, emails, press releases, etc. You name it, I’ve probably written it. That’s why top ten lists...
View ArticleClik here to view.
2016 Trend: Internet of Things Appliances and Sensors Become a Real Factor
For most of the “smartphone age,” digital marketers have enjoyed the relative luxury of thinking of customer engagement as binary: a relationship between marketers and their target consumers. The...
View ArticleClik here to view.
How Mobile App Marketers Can Attain a 360-Degree View of Their Audience
These are exciting times in the mobile app industry. Marketers have never had such an abundance of data and insights available to them–mountains of information to help support strategy and deliver...
View ArticleClik here to view.
The State of the Mobile Experience: How People Use Their Phones Today...
Let’s pretend you just won the lottery. What’s the very next thing you do?Send a mass text sprinkled with celebration emojis? Call your significant other/best friend/mom while doing the happy dance?...
View ArticleClik here to view.
Incorporating Mobile Ad Tech into Your Marketing Strategy
Ad Tech (paid media) has been around for quite some time—with advertising on social networks and popular ad platforms like Google AdWords—but it has historically been seen, and treated, as its own...
View ArticleClik here to view.
How Internet Behavior is Changing Around the World [Infographic]
Last year, marketers and businesspeople around the world saw a huge change in the way people use the internet. Most notably, in May 2015, we saw that more people were using their mobile devices to...
View Article